{"id":105,"date":"2020-06-13T15:10:05","date_gmt":"2020-06-13T13:10:05","guid":{"rendered":"http:\/\/tw-developments.com\/?page_id=105"},"modified":"2020-06-13T15:10:05","modified_gmt":"2020-06-13T13:10:05","slug":"zasady-pouzivani-souboru-cookie","status":"publish","type":"page","link":"https:\/\/tw-developments.com\/cs\/zasady-pouzivani-souboru-cookie\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie"},"content":{"rendered":"<h1>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h1>\r\n<h2>Co jsou soubory cookie:<\/h2>\r\nZa \u00fa\u010delem zlep\u0161en\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edvaj\u00ed na\u0161e str\u00e1nky soubory cookie.\r\n\r\nCookies jsou mal\u00e9 soubory, kter\u00e9 ukl\u00e1daj\u00ed informace ve va\u0161em prohl\u00ed\u017ee\u010di. Tyto soubory identifikuj\u00ed specifick\u00e9 informace z p\u0159edchoz\u00edch n\u00e1v\u0161t\u011bv na webov\u00fdch str\u00e1nk\u00e1ch. Osoba u\u017eivatele nen\u00ed na z\u00e1klad\u011b t\u011bchto informac\u00ed identifikovateln\u00e1. Cookies pom\u00e1haj\u00ed nap\u0159\u00edklad:\r\n<ul>\r\n \t<li>ke spr\u00e1vn\u00e9 funk\u010dnosti na\u0161ich str\u00e1nek,<\/li>\r\n \t<li>p\u0159i zji\u0161\u0165ov\u00e1n\u00ed, kter\u00e9 str\u00e1nky a funkce jsou nej\u010dast\u011bji pou\u017e\u00edvan\u00e9; na z\u00e1klad\u011b \u010deho\u017e m\u016f\u017eeme co nejl\u00e9pe p\u0159izp\u016fsobit na\u0161i nab\u00eddku va\u0161im po\u017eadavk\u016fm,<\/li>\r\n \t<li>pro zapamatov\u00e1n\u00ed p\u0159ihla\u0161ovac\u00edch \u00fadaj\u016f, kter\u00e9 pak nen\u00ed nutn\u00e9 opakovan\u011b zad\u00e1vat.<\/li>\r\n<\/ul>\r\n<h2>Jak\u00e9 soubory cookie pou\u017e\u00edv\u00e1me:<\/h2>\r\nPou\u017e\u00edvan\u00e9 cookies na na\u0161ich str\u00e1nk\u00e1ch rozd\u011blujeme na dva z\u00e1kladn\u00ed typy. Kr\u00e1tkodob\u00e9, kter\u00e9 se pou\u017e\u00edvaj\u00ed pouze do\u010dasn\u011b a z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve va\u0161em za\u0159\u00edzen\u00ed pouze do t\u00e9 doby, ne\u017e prohl\u00ed\u017ee\u010d zav\u0159ete, a dlouhodob\u00e9, kter\u00e9 z\u016fst\u00e1vaj\u00ed ulo\u017eeny ve va\u0161em za\u0159\u00edzen\u00ed d\u00e9le.\r\n\r\nZ hlediska funkce, kterou cookies pln\u00ed, je lze rozd\u011blit n\u00e1sledovn\u011b:\r\n<ul>\r\n \t<li>konverzn\u00ed a sledovac\u00ed, kter\u00e9 n\u00e1m umo\u017e\u0148uj\u00ed analyzovat v\u00fdkon r\u016fzn\u00fdch prodejn\u00edch kan\u00e1l\u016f,<\/li>\r\n \t<li>remarketingov\u00e9, kter\u00e9 pou\u017e\u00edv\u00e1me pro personalizaci obsahu reklam a jejich spr\u00e1vn\u00e9 zac\u00edlen\u00ed,<\/li>\r\n \t<li>analytick\u00e9, kter\u00e9 n\u00e1m pom\u00e1haj\u00ed zvy\u0161ovat kvalitu na\u0161ich str\u00e1nek,<\/li>\r\n \t<li>esenci\u00e1ln\u00ed, kter\u00e9 jsou d\u016fle\u017eit\u00e9 pro z\u00e1kladn\u00ed funk\u010dnost webu.<\/li>\r\n<\/ul>\r\nN\u011bkter\u00e9 cookies mohou shroma\u017e\u010fovat informace, kter\u00e9 jsou n\u00e1sledn\u011b vyu\u017eity t\u0159et\u00edmi stranami a kter\u00e9 nap\u0159. p\u0159\u00edmo podporuj\u00ed na\u0161e reklamn\u00ed aktivity (tzv. \u201ecookies t\u0159et\u00edch stran\u201c). Podle t\u011bchto \u00fadaj\u016f v\u00e1s v\u0161ak nikdy nelze identifikovat.\r\n<p class=\"tableTitle\">ESENCI\u00c1LN\u00cd<\/p>\r\n\r\n<div>\r\n<table class=\"cookieTable\">\r\n<tbody>\r\n<tr>\r\n<td>N\u00e1zev cookie<\/td>\r\n<td>\u00da\u010del<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>critical_css<\/td>\r\n<td>Pom\u00e1h\u00e1 n\u00e1m co nejrychleji na\u010d\u00edst Social Kitchen web p\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>session<\/td>\r\n<td>Indikuje existuj\u00edc\u00ed relaci u\u017eivatele.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>sessid<\/td>\r\n<td>Umo\u017e\u0148uje identifikaci u\u017eivatele.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>rememberme<\/td>\r\n<td>Umo\u017e\u0148uje trval\u00e9 p\u0159ihl\u00e1\u0161en\u00ed u\u017eivatele.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>know_pickups<\/td>\r\n<td>D\u00edky t\u00e9hle cookie v\u00edme, jestli zn\u00e1te na\u0161e V\u00fddejny radosti.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>user_segment<\/td>\r\n<td>Pom\u00e1h\u00e1 n\u00e1m rozli\u0161it segmenty n\u00e1v\u0161t\u011bvn\u00edk\u016f a zobrazovat jim co nejrelevantn\u011bj\u0161\u00ed obsah.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>restart_webstorage<\/td>\r\n<td>D\u00edky n\u00ed m\u00e1me p\u0159ehled o tom, kdy do\u0161lo ke zm\u011bn\u011b ve va\u0161em ko\u0161\u00edku.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>collection_filters<\/td>\r\n<td>Dok\u00e1\u017eeme si d\u00edky n\u00ed zapamatovat, jak si filtrujete kolekce a zobrazovat v\u00e1m je b\u011bhem va\u0161\u00ed n\u00e1v\u0161t\u011bvy zafiltrovan\u00e9.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>just_logged_out_user<\/td>\r\n<td>Kr\u00e1tkodob\u00e1 cookie, kter\u00e1 n\u00e1m \u0159\u00edk\u00e1, \u017ee z\u00e1kazn\u00edk se pr\u00e1v\u011b odhl\u00e1sil.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<p class=\"tableTitle\">ANALYTICK\u00c9<\/p>\r\n\r\n<div>\r\n<table class=\"cookieTable\">\r\n<tbody>\r\n<tr>\r\n<td>N\u00e1zev cookie<\/td>\r\n<td>\u00da\u010del<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>_gat_UA-XXX<\/td>\r\n<td>Vyu\u017e\u00edv\u00e1me ji k redukci mno\u017estv\u00ed informac\u00ed, kter\u00e9 si vym\u011b\u0148uje v\u00e1\u0161 webov\u00fd prohl\u00ed\u017ee\u010d se servery Google kv\u016fli statistick\u00fdm \u00fa\u010del\u016fm.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>abtest<\/td>\r\n<td>Pomoc\u00ed n\u00ed ov\u011b\u0159ujeme, jak n\u00e1\u0161 web vypad\u00e1 nejl\u00edp a jak se n\u00e1v\u0161t\u011bvn\u00edk\u016fm nejl\u00edp pou\u017e\u00edv\u00e1.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>bstat<\/td>\r\n<td>Slou\u017e\u00ed pro anonymn\u00ed identifikaci u\u017eivatele za \u00fa\u010delem sb\u011bru dat o jeho chov\u00e1n\u00ed a c\u00edlen\u00ed reklamy.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<p class=\"tableTitle\">REMARKETINGOV\u00c9<\/p>\r\n\r\n<div>\r\n<table class=\"cookieTable\">\r\n<tbody>\r\n<tr>\r\n<td>N\u00e1zev cookie<\/td>\r\n<td>\u00da\u010del<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>_dc_gtm_UA-XXX<\/td>\r\n<td>Umo\u017e\u0148uje propojen\u00ed Google Analytics s Google AdWords pro c\u00edlen\u00ed reklamy.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>__exponea_time2____exponea_etc__<\/td>\r\n<td>Tyhle cookies slou\u017e\u00ed pro identifikaci u\u017eivatele a d\u00edky nim v\u00e1m um\u00edme uk\u00e1zat relevantn\u00ed nab\u00eddku.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>__exponea_ab_rcm-XXX<\/td>\r\n<td>Pomoc\u00ed n\u00ed ov\u011b\u0159ujeme, jak n\u00e1\u0161 web vypad\u00e1 nejl\u00edp a jak se n\u00e1v\u0161t\u011bvn\u00edk\u016fm nejl\u00edp pou\u017e\u00edv\u00e1.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<p class=\"tableTitle\">KONVERZN\u00cd<\/p>\r\n\r\n<div>\r\n<table class=\"cookieTable\">\r\n<tbody>\r\n<tr>\r\n<td>N\u00e1zev cookie<\/td>\r\n<td>\u00da\u010del<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>_gid\r\n_ga<\/td>\r\n<td>Pomoc\u00ed t\u00e9hle cookie rozli\u0161ujeme unik\u00e1tn\u00ed n\u00e1v\u0161t\u011bvy na na\u0161em webu. Jednotliv\u00fdm n\u00e1v\u0161t\u011bvn\u00edk\u016fm je p\u0159i\u0159azen n\u00e1hodn\u011b generovan\u00fd identifik\u00e1tor, na z\u00e1klad\u011b kter\u00e9ho vyhodnocujeme n\u00e1v\u0161t\u011bvnost i \u00fa\u010dinnost kampan\u00ed a jednotliv\u00fdch str\u00e1nek.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>ga_uid<\/td>\r\n<td>Slou\u017e\u00ed pro vyhodnocov\u00e1n\u00ed Cross-Device, tedy toho, jestli u\u017eivatel p\u0159i\u0161el z mobilu a n\u00e1sledn\u011b z po\u010d\u00edta\u010de a nakoupil.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>comm100_XXX<\/td>\r\n<td>Cookie pro podporu Live chatu, pomoc\u00ed kter\u00e9ho m\u016f\u017eete chatovat se stylistkou.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>_hjIncludedInSample<\/td>\r\n<td>Analytick\u00e1 cookie, pomoc\u00ed kter\u00e9 vytv\u00e1\u0159\u00edme heatmapy a dok\u00e1\u017eeme se l\u00e9pe rozhodnout, kam um\u00edstit jak\u00e9 ovl\u00e1dac\u00ed prvky.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>fbm_XXX<\/td>\r\n<td>Tuhle cookie vyu\u017e\u00edv\u00e1me pro p\u0159ihla\u0161ov\u00e1n\u00ed pomoc\u00ed Facebooku.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<\/div>\r\n<h2>Jak odm\u00edtnout pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h2>\r\nPou\u017e\u00edv\u00e1n\u00ed cookies lze nastavit pomoc\u00ed va\u0161eho internetov\u00e9ho prohl\u00ed\u017ee\u010de. V\u011bt\u0161ina prohl\u00ed\u017ee\u010d\u016f je automaticky p\u0159ij\u00edm\u00e1 ji\u017e ve v\u00fdchoz\u00edm nastaven\u00ed. Pomoc\u00ed nastaven\u00ed va\u0161eho webov\u00e9ho prohl\u00ed\u017ee\u010de je m\u016f\u017eete zcela zak\u00e1zat nebo povolit u\u017e\u00edv\u00e1n\u00ed jen n\u011bkter\u00fdch cookies.","protected":false},"excerpt":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie Co jsou soubory cookie: Za \u00fa\u010delem zlep\u0161en\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edvaj\u00ed na\u0161e str\u00e1nky soubory cookie. Cookies jsou mal\u00e9 soubory, kter\u00e9 ukl\u00e1daj\u00ed informace ve va\u0161em prohl\u00ed\u017ee\u010di. Tyto soubory identifikuj\u00ed specifick\u00e9 informace z p\u0159edchoz\u00edch n\u00e1v\u0161t\u011bv na webov\u00fdch str\u00e1nk\u00e1ch. Osoba u\u017eivatele nen\u00ed na z\u00e1klad\u011b t\u011bchto informac\u00ed identifikovateln\u00e1. Cookies pom\u00e1haj\u00ed nap\u0159\u00edklad: ke spr\u00e1vn\u00e9 funk\u010dnosti na\u0161ich str\u00e1nek,&#8230;v\u00edce","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-105","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie - TW Developments<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tw-developments.com\/cs\/zasady-pouzivani-souboru-cookie\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie - TW Developments\" \/>\n<meta property=\"og:description\" content=\"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie Co jsou soubory cookie: Za \u00fa\u010delem zlep\u0161en\u00ed na\u0161ich slu\u017eeb vyu\u017e\u00edvaj\u00ed na\u0161e str\u00e1nky soubory cookie. Cookies jsou mal\u00e9 soubory, kter\u00e9 ukl\u00e1daj\u00ed informace ve va\u0161em prohl\u00ed\u017ee\u010di. Tyto soubory identifikuj\u00ed specifick\u00e9 informace z p\u0159edchoz\u00edch n\u00e1v\u0161t\u011bv na webov\u00fdch str\u00e1nk\u00e1ch. Osoba u\u017eivatele nen\u00ed na z\u00e1klad\u011b t\u011bchto informac\u00ed identifikovateln\u00e1. 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